Why we always come back to our favorite shade

There’s a reason we keep returning to blue.

It’s the color of quiet mornings by the sea. Of porcelain teacups passed down through generations. Of that perfect velvet ribbon you tie around a linen napkin when guests are coming. At Lulu Maison New York, blue isn’t just part of our palette — it’s part of our story.

We’ve always been drawn to the way blue makes a space feel: serene, elegant, grounded. Our signature Yale blue, softened with creamy tones, brings just the right amount of contrast. It catches the light, soothes the eyes, and instantly elevates the mood of a room — without ever feeling heavy.

What we love most about blue is how timeless it is. Our mothers loved it. Our grandmothers did too. And now, we’re giving it our own interpretation — in modern, effortless ways. Whether you live in a city apartment or a sun-drenched beach house, blue works. In the city, it brings structure and quiet luxury. By the coast, it echoes the sky and ocean — light, fresh, and full of breath.

You’ll find blue throughout our collections — in scalloped placemats stitched with care, velvet bows, and delicate patterns made to be mixed and layered. It’s there not to dominate, but to gently shape the feeling of the room. And that’s what we believe décor is really about: creating emotion through space.

We don’t follow trends — we follow feeling. And blue has always felt like home.

So if you’re ever unsure where to begin when styling a space, start with a touch of blue. It never fails to bring beauty, balance, and soul.

With Love,

Carolina